SWITZERLAND

Isobar: Ideas Without Limits

Wednesday 31st March 2021, 10am CEST

Riding the wave: How pharma companies keep pace with ever faster digitalization


E-health, connected devices, online pharmacies: digitalization is significantly accelerating in both OTC (over-the-counter) and prescriptive medicine markets. Marketeers in pharmaceutical companies are facing a range of challenges: how do you transfer digital experiences from interaction with consumer brands into the pharmaceutical world? How to decrease time-to-market in a heavily regulated environment? How to turn classical project management into agile product development?

Join our pharmaceutical market experts Tobias Hollritt, Head of Sales for German Switzerland region at Isobar Switzerland, and Jens Reufsteck, Account Director at Namics, in a discussion over the potential of digital marketing for the pharma industry. Learn more about how pharmaceutical companies embrace customer experience strategies, increase content velocity based on leveraging content and asset management, and how to avoid most common pitfalls when implementing agility.





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Tobias Hollritt Jens Reufsteck

Archived Webinars


Wednesday 24th February 2021, 10am CET

Focus on the Future: Digital Commerce trends for 2021


2020 was a breaking point for digital technologies in commerce. Even conservative enterprises and industries are embracing digital transformation as the go-to model for future commerce operations. Implementing customer data platforms or cloud computing, moving from B2C to D2C – the diversity and quantity of technologies available to the businesses nowadays is staggering. But which ones will lead the market in 2021 to drive the transformation process for commerce?

Our digital commerce experts Luis Nunes, Head of Digital Experience at Isobar Switzerland, and Benjamin Adler, Lead Experience Design at Namics, talked about the latest digital trends that you should not miss. Learn more about recipes for e-commerce success, the potential of digital technologies for total CX transformation, how the concepts translate into practical projects and what to focus on when implementing a specific technology. And there are also real-life examples of pioneering projects and handy tips to focus on.


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Luis Nunes Benjamin Adler

Wednesday 20th January 2021, 10am CET

How data & AI push marketing and customer service towards better experience in 2021


Data is everywhere, but have you leveraged its full potential to drive value for you and your customers, especially in the time of the pandemic? In this webinar, we share the best practices of using data and Artificial Intelligence to help boost the performance of your Marketing Automation and Customer Service activities, ensuring ROI of automation tools and increasing customer satisfaction throughout the whole journey. Jiří Lužný (Enterprise Data Architect) and Václav Janoušek (Senior Data Scientist) introduce typical use cases of applying AI to daily business decisions and demonstrate their real impact on pandemic-forced business transformations.


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Jiri Luzny Vaclav Janousek

Wednesday 28th October 2020, 10am CET

Deliver tomorrow’s experience today. Go direct to consumer.
Isobar YourTech20 Webinar


Reimagine your business. Increasingly, consumers are expecting to interact directly with the companies that market and manufacture products looking for elevated experiences which fit seamlessly into their daily lives and routines. Isobar Account Directors Gratiela Ion and Carlo Francisco present our D2C offering together with CTO&CDO at Breitling, Antonio Carriero.


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Tuesday 14th July 2020, 10am CEST

How leading luxury retailers are engaging with customers post the crisis - in conversation with Bucherer

Co-organized with Webinar partner logo Salesforce
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Webinar partner logo: Bucherer

Wednesday 1st July 2020, 10am CEST

Back to Basics
Driving digital acceleration through user-enablement


Too often, the focus of digital transformation is technology rather than people. The crisis of the last 3 months has been a crash course for organizations; testing their true adoption and proficiency in digital-driven solutions. Kelly Hungerford, Director of Digital Transformation Strategy & Services at Sunstar, shares her experience and learnings to accelerate digital through internal user education and enablement. From quick wins, to long-term reinforcement of digital ROI.

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Sunstar website
Kelly Hungerford

Wednesday 17th June 2020, 10am CEST

Digital Transformation: Survive or Thrive?


Unique perspective from a CEO who sees it all.
Patrik Gamryd, CEO of Dentsu Aegis Network, Switzerland, talks with C-levels on a daily basis. Whether Fortune 500 multi-nationals or start-ups, not-for-profit or ‘Swiss Made’ institutions, the COVID crisis has impacted their transformation agenda. During this YourTech20, Patrik shares insights and tips for senior leaders when managing uncertainty, scarcity and pressure to perform.

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DAN Switzerland website
Patrik Gamryd

Wednesday 10th June 2020, 11am CEST

Reimagining the e-commerce landscape post COVID-19


Special Guest: Niall O'Gorman, Head of Strategic Alliances, Partnerships & Co-Founder of ChannelSight

Moderated by Jeannette Potts, Brand Marketing Lead at Isobar Switzerland

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Wednesday 3rd June 2020, 10am CEST

Email Marketing: Back to the Future


During uncertain times, it is important to have a solid foundation. Whilst email is not the latest emerging trend, it has earned its valuable place in any digital marketing strategy.

In fact, customization options in email marketing are endless and everyone can see articles such as "10 Email marketing trends for 2021", "The future of your emailing campaigns", or even "Best solution for email conversions!" - how do we extract value from such diverse advice? This YourTech20 session brings you back to the fundamentals of email marketing, making sure your foundations are solid before exploring new boundaries.

In this perspective, Jean-François Stalder and Justinas Pesliak, Marketing Automation delivery managers at Isobar, speak about the key components of a successful email marketing strategy. They share cross-industry insights on making emails effective and meaningful to the recipients. So buckle up and enjoy the ride!

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Wednesday 20th May 2020, 10am CEST

How to improve Customer Lifetime Value using Artificial Intelligence


Businesses often neglect Customer Lifetime Value (CLV) and assess customers simply based on the their spending. However, especially in current times, knowing your customers and their long-term value is more important than ever before. AI can provide methods to efficiently predict CLV, as well as to increase it. In this webinar, we cover some AI approaches to CLV and its application to daily business decisions.

Special Guests from Dentsu Data Services: Oscar Wooley, Managing Director, and Václav Janoušek, Senior Data Scientist

Find out more about our extended data capabilities and services here!

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Oscar Wooley Václav Janoušek

Wednesday 6th May 2020, 10am CEST

From product to customer centricity. How BMW is getting closer to their customers.


Discover how BMW is moving from a push to pull business model, coming closer to their customers. Stéphanie Borge, CMO for BMW Switzerland, shares which challenges are faced in this transition and what mindset and technology shifts are required to succeed.

Special Guest: Stéphanie Borge, CMO at BMW Switzerland


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Stéphanie Borge

Wednesday 29th April 2020, 10am CEST

The Digital Maturity Index: take a step back to re-assess yours


Is your share of Digital Commerce below 15%? Is your Digital Media Spend below 45%? Is your yearly Martech investment below 20% of your Marketing Budget? Are you lacking a 1st Party Data Strategy?

With media investments slashed, what should Marketing, Sales & IT prioritize to deliver their business objectives in the new economy?

Find out why running a quick assessment of your digital maturity is important and how it will help you succeed in the months to come!

Special Guest: Michel Mayor, EMEA MarTech Lead at Dentsu Aegis Network


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Michel Mayor

Wednesday 22nd April 2020, 10am CEST

Marketing at the forefront of business


As data continues to unlock limitless opportunities for marketers to become the driving force of growth in their businesses, the role of the “Marketer” is being redefined and becoming even more important. Now more than ever, communication is key and marketers are in a unique position to lead their company’s communications efforts.

Our Special Guests, Michal Rulik, Account Executive CEE at Salesforce, and Daniel Urminsky, Country Manager CZ & Region Manager - Emerging Countries, give practical advice for marketers as well as how to maximize the use of technology to achieve the omni-channel communication across known and unknown customers.


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Michal Rulik Daniel Urminsky

Wednesday 15th April 2020, 10am CEST

Keeping your business fit and healthy with the right platform in place


How Salesforce CRM helps drive better customer service and personalized marketing strategies
Health Coach Institute (HCI) is a world-class international coach-training company in service of creating leaders in the art, science and business of health coaching. With over 10,000 graduates from 30 countries, HCI is pioneering a new generation of ambitious health coaches who want to turn their holistic passion into thriving, meaningful care.
To improve customer service, HCI decided to implement Salesforce cloud CRM (Sales, Service and Marketing Cloud) and use the powerful suite of Salesforce tools to not only deliver excellent customer support, but also engage their customers with personalized multi-channel campaigns.

Our webinar hosted Nick Hebert, Director of Business Operations at HCI, and Ivan Valev, Head of Sales at Isobar, who talked about the challenges and benefits of HCI´s Salesforce implementation.

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Nick Hebert Ivan Valev

Wednesday 8th April 2020, 10am CEST

Maximize your e-commerce revenue with on-site optimization


In a context where e-commerce is the last-standing driver for business performance, learn how to leverage user research, A/B testing and personalization to unlock more revenue.
Special Guests: Pierre Celimene (Head of iProspect Geneva) and Aliénor Goron (Senior Digital Marketing Consultant at iProspect)


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Pierre Celimene Alienor Goron

Wednesday 1st April 2020, 10am CEST

How digital subscriptions can drive conversion


With the growth of digital business, the need for converting prospects to online customers has become more important than ever. The news industry is one of the oldest subscription-based economies. But in today's world, they need to re-think their business model. Olaf Melber, Head of Paid Media & Distribution, talks about how the Swiss TX Group media conglomerate has built a new digital subscription model and successfully applied it to increase their online conversion.

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Olaf Melber

Wednesday 25th March 2020, 10am CET

Why CRM? Why Now?


Moving into a 'new normal'. How does the customer behaviour change during the current outbreak? How can we keep a strong relationship with our customers, keep earning their trust and loyalty, and remain their trusted partners in times of uncertainty? Many of these questions can be answered through CRM.

Daniel Urminsky (Country Manager CZ & Region Manager - Emerging Countries) talks about a broad range of topics, starting from what CRM is and how it operates, and going into the details of specific use cases of CRM platforms and tools for our clients.

“Businesses as well as citizens have strong responsibility to adapt and show solidarity to help minimize and mitigate the negative effects of this pandemic on society and the lives of humans all over. And that's why we are here today.”


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Daniel Urminsky